Corporate Social Responsibility is increasingly baked into business plans as millennials are the next wave of small business owners and entrepreneurs explains Giving Strong’s Christen Graham in AMEX Forum:
“Guess who’s starting and running small businesses? Millennials. This generation is following its passions and equate socially minded thinking and behavior holistically—it’s all part of one responsible enterprise. For that reason [corporate social responsibility] will increasingly be baked into business plans and operations moving forward. When hiring millennial, small-business owners seek diversity and flexibility; when sourcing millennial, business owners will opt for labels that range from fair trade and human rights certified to environmentally friendly and more.”—Christen Graham, president of Giving Strong, Inc.